The increased awareness that sponsorship creates should enhance the association of our name with the values we represent. That is why we prefer ethically sound and socially responsible sponsorship projects - projects that match and emphasise our values.
Win or lose, what matters is how you play the game
Our sponsorship policy is primarily geared at achieving value creation for those to whom we are accountable: our clients, shareholders, employees and the society that we are a part of.
Our experience has taught us that sports events are preferable in this regard. Consequently, we are enthusiastic sponsors of sports such as: football, tennis, golf and alpine skiing.
By sponsoring events such as these, we are represented at and associated with summer and winter sports, and team and individual sports.
In addition, we also support initiatives in local communities where we have a presence. These initiatives are most frequently within the frame of: education, culture and business events.